It’s not often you get to work on products as revolutionary as Swiss eBike company Stromer. So when the Interbike and Eurobike award winner for eBike of the Year came to us looking to create content that helped redefine the category we happily saddled up.

Positioning Stromer as the Swiss Driving Experience, we hijacked people’s expectations of what a bike commercial should be by making it look and feel like a car commercial instead.

In doing so, we established the Stromer eBike as a luxurious alternative to commuting by car.


Director: Oden Roberts
Production Company: Part IV

• Video Concept & Execution