Oakley came to us with a vision to promote their latest snow apparel line – the Pro Rider Series – which was developed and tested by their athletes to help people ‘Master the Elements Around You.’
What we saw was a unique opportunity to fuse style and performance with a site experience that used these athletes and the elements people endure to highlight all that makes Oakley the iconic brand it is.
We created a beautiful parallax-scrolling site that lets people experience Oakley’s Pro Rider Series by type (apparel, optics), layers (base layer, thermal, soft shell, protection) and weather conditions (blue bird days, dawn patrol, the whiteout).
The resulting site experience highlighted Zooom’s successful partnership in areas of:
• Site Design
• eCommerce Integration