Bundaberg Brewed Drinks (BBD), maker of craft-brewed ginger beer and other soft drinks, commissioned us to be their lead US agency and tasked us with substantially growing their brand awareness and sales across California.
Never one to turn down a client with a name as cool as Bundaberg, we accepted their challenge.
The result? Within 2 years, BBD became the #1 ginger beer brand, the #2 growth contributor in the craft soft drink category, and the #3 craft soft drink brand in California.
We did it by focusing on execution marketing plans that were fully integrated with the client’s sales & distribution plans, such as:
• Sales & Marketing Toolkit
• On Premise / Off Premise Activations
• Sampling & Event Activations
• Social Media
• Public Relations*
* with strategic PR partner