Braun came to us looking to create a fun digital experience to promote their super slick line of Braun cruZer Beard Trimmers. We took the fun of facial hair and turned it into a unique game for Xbox that challenged gamers to pair facial hairstyles with the corresponding buttons, all while we mixed up the colors to throw them off.
This fun, cheeky test of hand-eye co-ordination proved highly successful with click through rates twice that of industry standards* and led to significantly higher purchasing intent once users interacted with the branded destination experience*.
In fact, it was so successful that Braun commission us to extend the fun to iPhone, iPad, Facebook, and even a RollingStone.com branded integration.
* web stats provided by Dynamic Logic
• XBox Game Development
• Facebook Game Development
• Mobile App Game Development